Please find below the Literature Review on Markets and Export of Breadfruit and also the outputs from the Workshop Group Activities. What we need to do now is to try to get answers to the questions that we have and any additional information that we have on this theme may also be added under the respective heading.

To answer the questions below, simply click Edit on the top left corner, write your answer or any additional information and Save (at the bottom of the page).

Note: Anyone who is replying to a question is requested to put your name (in brackets) at the end of your answer or complementary information.

If in doubt, just add as a comment.

Markets and export

View more documents from Nawsheen Hosenally

What do we know?	Where are we now?	Where should we be?		What is missing to get there?
Different types of products	Fresh breadfruits for export Breadfruit flour Other usages at level of household e.g. chips, cakes etc.		Wider range of products and breadfruit varieties Develop commercial production	Identify local germaplasm/ Access other germplasm R&D on processed products Identify interested entrepreneurs
Different markets	Eu	Regional and international markets		Data on volume and value of exports and country of destination Identify new export markets Identify competitors in export markets
Market demand	EU and local Markets	Australia, USA, Canada and New Zealand Tourist industry Domestic market e.g frozen chips, canned, flour Gluten free products		Determine current annual production in Mauritius Work with hotel chef Local market intelligence Market intelligence for Gluten free products
Market Access	Fulfilling SPS requirements for EU	Infrastructure for commercially processing Food safety requirements SPS requirements for other international markets (Market barriers) Logistics for packaging and export (Perishable) Certification (evidence for Gluten free products)		Financial Resources for investment Identify SPS requirements for potential export markets (e.g. fruit flies) Develop packaging Develop certification system for food safety and allergens free

Stakeholders involved in issues related to markets and export

Who?	Why?	How?
1. APEXHOM	Involved in export policies and information Facilitation	Information on export standards, market access
2. Exporters	Know export markets	Information on export data and constraints
3. Producers/ Processors	Need markets to sell	Production information
4. AREU	Post-harvest for exports	Research and Development on shelf-life, post-harvest, storage, packaging, Good Agricultural Practices (GAPs) etc.
5. Enterprise Mauritius	Know export markets	Participation in trade fairs to present breadfruits
6. NPPO	SPS for imports and exports	Allow import of germplasm and information on SPS of export matkets
7. Laboratories (Food Tech Lab)	Testing of pesticides	Testing of pesticide residues
8. Women entrepreneurs	Capacity to produce/ process	Start processing
9. Chefs/ hotels	Use in restaurants	Use breadfruits – new recipes
10. Media	Communicate	Inform public about breadfruit
11. Consumer organizations	Inform consumers	Inform consumers about benefits

What questions are we asking ourselves?

Types of products

Question: What is current production volume?

Answer:

Question: What is current export volume?

Answer:

Question: To which markets are breadfruit exported?

Answer:

Question: What are other potential markets?

Answer:

Different Markets

Question: In these export markets, what are customs duties applied?

Answer:

Question: In these export markets what are SPS requirements?

Answer:

Question: Can Mauritius abide by these SPS requirements?

Answer:

Question: Market intelligence in current and potential export markets: Who are the buyers? Price? Need specific varieties? Potential for market development? How consumed?

Answer:

Market demand

Question: Who are our competitors?

Answer:

Question: Their Prices?

Answer:

Question: Cost analysis including freight cost?

Answer:

Question: Seasonality of supply from Mauritius v/s others?

Answer:

Graph of availability of breadfruit in the UK (from freshinfo.com). However, it shows that Mauritius can provide breadfruits all year round, so the reliability of the data is unclear. Nevertheless, there are some countries in the Caribbean which do not produce during our fruiting season, so that might be positive. Need to confirm further.

Question: Development of other products; Processed; Pulp/ canned/ frozen / possible? Cost?

Answer:

Market access

Question: Export markets potential for these processed products?

Answer:

Question: What inputs are needed: Infrastructure, technology, packaging, storage conditions, transport conditions, cold-chain? (processed)

Answer:

Question: Forecast of production volume in next 5-10 years?

Answer:

Question: What are requirements to import/ propagate varieties?

Answer:

Question: What is shelf life of varieties?

Answer:

Question: What are current standards for export? Size/ type of packaging?

Answer:

Question: Determine regularity of supply for export markets?

Answer:

Question: Are breadfruit destined for export coming from orchards or backyards?

Answer:

Question: Any orchard project?

Answer:

Question: Can orchard be certified global gap?

Answer:

Question: If marketed as Gluten free, who will certify?

Answer:

Question: What are health and nutritional advantages and How can these be used for marketing?

Answer:

Question: Sensitization of farmers on gap to produce good quality breadfruit, Who/How?

Answer:

Question: What is potential for absorption on local market?

Answer:

Question: Market intelligence: Who are buyers? Preferred way of consuming? Price? Potential for processed products and prioritize? Hotels: Potential?

Answer:

Question: Should new recipes be developed?

Answer:

Question: Marketing of breadfruit on local market: How? Who? For both processed and fresh?

Answer:

Question: What time of the year are competitors exporting?

Answer:

Question: What are the conditions for import of new breadfruit accession?

Answer:

Question: Any strategy to market breadfruit as potential candidates for food security?

Answer:

Question: What are the priorities for Mauritius?

Answer:

Question: Should we have a brand name- branding breadfruit of Mauritius?

Answer:

Question: What are storage conditions of breadfruit before export?

Answer:

Question: What are the requirements for export? (size, weight, type and so on)

Answer:

Question: What is the current practice for sale of breadfruit (whole/ whether semi processed?)

Answer:

Question: Are there any post harvest treatments for breadfruit before export?

Answer:

Question: Which sources of information exist on international trade of breadfruit?

Answer: